Business 101 | Building Revenue

Description

Timestamps

00:00 Intro
00:49 Introductions
01:30 Housekeeping
06:00 Next weeks topic
07:51 Business Revenue
09:13 Who is Randall Thompson?
10:32 Bootstrappers
13:05 Randall’s Top 5
13:12 #1 Clearly Identify your ideal client/customer
13:25 #2 Be their authority
13:47 #3 Invite them behind the scenes
14:06 #4 Expand your definition of who your customer is.
14:33 #5 Work really, really hard!
15:24 Jon’s Top 5
20:26 Who’s List is better?
20:30 Who’s your customer?
22:05 Core Capabilities
23:11 Choose your focus
24:13 Authority and value
25:34 Become the expert
28:11 How do i find more customers?
33:22 Use Influencers
35:06 Find experts
36:09 SEO & Ad words
36:59 Your next hire
37:40 Passive employees and corporate America
38:45 Should I hire mercenaries?
39:23 Who should I hire?
40:24 Build Relationships and give value
42:03 Solve your customers problems
44:33 What do your customers care about?
45:25 How big is the industry?
47:00 Do we direct compete?
50:11 Thoughts on split contracts?
51:35 Blood, Sweat, and Tears
55:39 Questions?
56:00 Closing Comments

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