How To Create A Brand | Startup School

Description

In this episode of extraktTalks, Dr. Jon presents a comprehensive guide on “How To Create A Brand.” He breaks down essential branding elements and strategies, offering valuable insights for entrepreneurs and marketers alike.

Dr. Jon covers topics such as developing a brand vision, communicating core values, crafting a compelling brand promise, and identifying your strategic consumer target. He also delves into the importance of emotional essence, universal truths, and reasons to believe in your brand.

Throughout the episode, Dr. Jon uses real-world examples, including an in-depth analysis of the Kind Bar brand, to illustrate his points. He also touches on relevant industry concerns, such as CO2 emissions in product manufacturing.

The episode concludes with Dr. Jon sharing his unique branding formula and discussing the Startup School process, providing listeners with actionable steps to create and strengthen their brands.

Timestamps

[00:00] – How To Create A Brand
[00:48] – Free Resources
[02:39] – Basic Element for a Startup
[02:50] – 3 Statements to solidify a brand
[05:01] – Pixelate the Vision
[05:20] – Communicate your Core Values
[06:22] – What is your brand promise?
[06:56] – Brand Promise Reflected in your products
[09:00] – Kind Bar Breakdown
[10:23] – What is the Emotional Essence?
[11:52] – How much Co2 was generated from a 1g Pen
[12:33] – What is your Universal Truth?
[15:47] – Kind Bar Ex: Universal Truth
[16:55] – What is Strategic Consumer Target?
[20:13] – What is the Benefit
[23:34] – Core Belief
[27:29] – Reasons To Believe: The Proof
[29:55] – Iconic Assets
[31:32] – Dr. Jon’s Branding Formula
[35:16] – Startup School Process