How To Create A Brand | Startup School
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[00:00] – How To Create A Brand
[00:48] – Free Resources
[02:39] – Basic Element for a Startup
[02:50] – 3 Statements to solidify a brand
[05:01] – Pixelate the Vision
[05:20] – Communicate your Core Values
[06:22] – What is your brand promise?
[06:56] – Brand Promise Reflected in your products
[09:00] – Kind Bar Breakdown
[10:23] – What is the Emotional Essence?
[11:52] – How much Co2 was generated from a 1g Pen
[12:33] – What is your Universal Truth?
[15:47] – Kind Bar Ex: Universal Truth
[16:55] – What is Strategic Consumer Target?
[20:13] – What is the Benefit
[23:34] – Core Belief
[27:29] – Reasons To Believe: The Proof
[29:55] – Iconic Assets
[31:32] – Dr. Jon’s Branding Formula
[35:16] – Startup School Process